rachel price
ux architect

I am a user experience architect & user researcher.
I am an educator and leader.

My great joy is to foster the spirit of excellent craftsmanship in others.

Information Architecture

Digital experiences are environments made of information. The structure of information conveys just as much meaning as the content itself. Synthesizing research findings for evidence of information needs, I design architectures that structure information in the ways that users rely on to have successful experiences.

These outputs may range from a simple navigation to highly structured taxonomies, content models to information model; structural layers to inform the user experience.

  • Navigation model

  • Information model

  • Content model

User Research

Research is the crux of every engagement. It informs every other decision, from the obvious to the subtle. With experience ranging from launching startup apps to innovating astronomy data portals, I’ve led research teams through a span of generative and evaluative research initiatives deployed to fuel innovation, uncover opportunities for growth, and design concepts and products that launch successfully.

I build user research practices and cultivate research teams. I design user research programs, facilitate research, and synthesize user research observations to inform strategic initiatives, information architecture, experience design, and interface design.

User Experience Design

With research providing the evidence for the “what”, experience design workflows bring to life the “how”. I create wireframes and prototypes to be used in early concept testing and validation, and work alongside interaction designers, visual designers, and developers to bring the polished experience to life.

  • Touchpoint workshop

  • Customer journey map

  • Wireframes & Flows

UX Strategy

I help clients identify opportunities for innovation, prioritize roadmap activities, foster the resources in-house to support their initiatives, and work out the kinks. Alignment is key to success, so making sure all team members are rowing together and towards the same outcome is one of the most important and satisfying things I do.

Speaking & Teaching


Mapmaking in Physical & Digital Space

Workshop in collaboration with Sarah Barrett

World IA Day Switzerland, 2019


Inside the Minds of Brilliant Designers

Panelist, General Assembly Seattle, 2017


Designing & Building Taxonomies

taxonomy workshop presented in collaboration with Gary Carlson

IA Summit 2017


Conducting Generative User Research

in collaboration with Sarah Barrett

Guest lecturer, School of Visual Concepts (Seattle, WA)


Leveraging User Research for Taxonomy Design

in collaboration with Sarah Barrett

Taxonomy Boot Camp 2016


Users Are People, Too

a brief introduction to user research

Guest lecturer, University of Washington iSchool


Taking Your MLIS to the Streets

translating your MLIS to a career in IA

Guest presenter, Special Libraries Association UW Chapter

Contact Me


If you’d like to get in touch, find me on LinkedIn. Let’s talk shop.